10 New Beauty Products to Shop This July

This summer’s beauty trends can be summed up by one mythical creature: a mermaid. Whether you’re rewatching H2O and Aquamarine or trying out mermaidcore eyeshadow, there are plenty of ways to channel sea sirens this July. New drops from popular beauty brands like Ariana Grande’s r.e.m. beauty and Hourglass Cosmetics make it easy to embrace all that summer has to offer. Think: iridescent highlighters, ultra-hydrating SPFs, and high-shine glosses.

No matter how you’re soaking up the summer season, these July beauty launches have your whole routine covered. Read on for all of our favorite picks.

R.e.m. Beauty Eclipse All Over Glow Stick

R.e.m. Beauty’s Fembot Capsule Collection is the key to glassy, iridescent skin. The highlighting stick can be applied anywhere you want a little extra glow. Apply on your cheeks, eyes, or lips for a high-shine shimmer that uniquely flatters every skin tone.

Murad Biome-Balancing Clear & Prevent Acne Treatment Serum

Keep your skin clear with Murad’s latest launch. The acne treatment serum combines ingredients like salicylic acid, mandelic acid, and glutamic acid to keep your complexion looking its best: smooth, balanced, and breakout-free.

Poiret Beauté Absolift Lotion

Poiret Beauté, from the legendary house of Paul Poire, has entered the States. Dry, mature skin has met its match with the brand’s Absolift Lotion. This leave-on toner is full of antioxidant-rich and hydrating ingredients to keep your complexion looking glowy and firm. Plus, it helps prep skin for whatever serums and moisturizers you put on later in your routine.

Anastasia Beverly Hills HydraPrime SPF 50

If you’re still using heavy sunscreen that leaves behind a white cast, it’s time to upgrade your go-to SPF. Try Anastasia Beverly Hills’ new HydraPrime SPF 50 for a formula that moisturizes and protects your skin, leaving it looking fresh, radiant, and ready for makeup.

Hourglass Cosmetics Unlocked Instant Extensions Mascara in Espresso

A great mascara makes all the difference. Check out Hourglass Cosmetics’ latest launch—the brand’s beloved tubing mascara, now in Espresso, a dark brown shade. The long-lasting formula gives lashes length and volume, sans any smudges or flakes.

Makeup by Mario Master Mattes Longwear Cream Eyeshadow

Hot summer days can make makeup melt away, but Makeup by Mario’s cream eyeshadow is up to task. The all-day formula lasts through sweat, humidity, and water. Available in 10 shades, it’s buildable and blendable—so it completely adapts to whatever look you’re look you’re aiming for.

Sarah Creal Beauty No Further Questions High Glide Peptide Lip Gloss

Algae extract and peptides make this lip gloss an easy answer for instant hydration. Available in six shades, this formula makes lips shine with a kiss of sheer color and moisture. Wear by itself for a subtle glow or pair it on top of your favorite lipstick or stain for a radiant finish.

Ghd Chronos Curve Grand Curling Tong

This month, ghd introduces the Chronos Curve collection, a range of four irons and wands designed to curl hair fast, minus the damage. Weather you’re looking for beach waves, voluminous curls, or anything in between, the brand has a wand for you. Not sure what you’re looking for? Try the brand’s AI-powered Curl Finder quiz to help find the best iron for you.

Lancôme Lip Idôle Juicy Treat

For a fresh addition to you lip product stash, look to the Olivia Rodrigo-approved Lip Idôle Juicy Treat. Lancome’s latest launch combines the shine of a gloss with the hydration of a serum for the ultimate all-in-one lippie. Toss it in your bag and head on all your summer adventures.

Chanel No. 1 De Chanel Serum-in-Mist

Up your mist game with Chanel’s luxurious take on the product. Inside the chic red bottle is a serum-mist hybrid that refreshes the skin while red camilla extract helps make skin look glowy and toned.