31 Best Jewelry Brands for Every Budget, Trend, and Style 2025

Price range: Styles start at $32 and are mostly under $100.

Behind the brand: A former buyer for luxury department stores, Jia-Jia Zhu founded her eponymous, crystal-heavy label after studying yoga and meditation. The brand allows you to shop by specific crystal, explaining the spiritual properties of each option.

Why we love it: Jia Jia’s colorful stone beading has a youthful energy reminiscent of candy necklaces. Nothing is too minimal or serious—perfect for anyone who likes to make a statement with their accessories.

Price range: Birthstone bracelets start at $250, while fine jewelry with large crystals can reach above $30,000.

Behind the brand: Nadine McCarthy Kahane started Stone and Strand in 2013, when she was getting her MBA at Wharton.

Why we love it: This woman-run brand is dedicated to creating ethically sourced, high-quality jewelry that’s meant to be cherished and passed down. An engraved ring, for instance, will be a timeless keepsake anyone will treasure for years.

Price range: You’ll find stud earrings for $100 and investment pieces starting in the low thousands.

Behind the brand: Connie Nam launched her brand in 2012, offering pieces inspired by the art and architecture of London, where she lives. Today, Astrid & Miyu is best known for its ear stacks, but it creates celeb-beloved bracelets, necklaces, anklets, and piercing jewelry too.

Why we love it: The brand’s designs feel modern yet sweet. They have something for everyone, including chunky, star-studded hoops; tiny twinkling studs you can sleep in; or matching earring-and-ring sets that elevate her jewelry collection.

Price range: Pieces start at $40 for a single earring and go up to over $840 for solid-gold gift sets.

Behind the brand: Pandora hardly needs any introduction at this point, but it was founded in 1982 in Copenhagen. Its first charm bracelets launched in 2000, and it entered the US market in 2003 to near-instant success.

Why we love it: Charm bracelets are growing in popularity, thanks to a huge trend in personalization, and Pandora offers high-quality construction with relatively accessible pricing. The brand uses sterling silver in most of its products and recently introduced lab-grown diamonds. It’s also extremely popular; if you’ve ever walked by one of the brand’s stores around a major holiday, you’ve probably seen a line out the door.

Price range: Charms start at $30, and most pieces are below $250.

Behind the brand: Conceptualized as a collection of modern heirlooms, FoundRae’s pieces are designed by Beth Hutchens, who incorporates a system of symbols into each one.

Why we love it: The brand organizes its jewelry by tenets, including “resilience” and “true love,” which are expressed via its vocabulary of symbols. Each one adds emotional resonance, making it more likely you’ll never want to take your picks off. This is investment-level jewelry, crafted from solid gold and natural diamonds. Heirlooms indeed.

Price range: Earrings start at $950, while sets can reach north of $75,000.

Behind the brand: Leilani McQuay, Glamour’s shopping producer and a former fashion buyer, channeled her passion for jewelry making into Kelm, a curated line of necklaces, earrings, and eyewear chains featuring organic pearls, cowrie shells, and multicolored beads.