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Webflow website builder review 2025
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This latest Webflow review examines one of the most sophisticated website builders available in 2025. Unlike traditional drag-and-drop platforms, Webflow generates clean HTML, CSS, and JavaScript code while maintaining an intuitive visual interface. The platform has evolved significantly since its 2013 launch, now offering comprehensive features for everything from simple portfolios to complex e-commerce stores.
Techradar reviewers have spent thousands of hours testing 140+ website builders to understand what works best for different users. Webflow competes in an increasingly competitive market with many tools featured in our best website builders roundup. Yet while Wix remains our top pick for most users, Webflow targets a different audience entirely with its advanced feature set.
Webflow appeals to designers, agencies, and businesses that need precise control over their website’s appearance and functionality. We found Webflow delivers exceptional creative freedom, but this comes with complexity that may overwhelm beginners.
Webflow: 2-minute review
Webflow positions itself as the professional’s choice for visual web development. Our testing confirms this reputation, reviewing a unique platform that combines the accessibility of drag-and-drop builders with the precision of hand-coded websites. You get clean and production-ready code without writing a single line yourself.
This company has built a strong reputation among web professionals since 2013, attracting designers and developers who need advanced tools to bring their visions to life. Webflow’s market position is unique — it’s more complex than Wix or Squarespace but more accessible than pure development frameworks like HTML5 and PHP. Recent updates in 2025 have also added AI-powered tools, improved CMS capabilities, and better team collaboration features.
What is Webflow?
Webflow is an all-in-one web development platform that lets you design, build, and launch websites without touching code. Think of it as a visual interface that automatically writes professional HTML, CSS, and JavaScript as you design. You drag elements, adjust layouts, and customize styles – while Webflow handles the technical implementation behind the scenes.
The platform consists of four main components: Designer for visual website creation, CMS for content management, e-commerce tools for online stores, and hosting services. Unlike simple website builders that limit your design options, Webflow embraces web development principles like flexbox, CSS Grid, and responsive breakpoints — making them visual and accessible to non-coders.
Features
Webflow offers an impressive feature set that rivals professional development tools while maintaining visual accessibility. The platform’s Designer interface provides holistic CSS controls, including advanced layout options like CSS Grid and Flexbox, custom animations, and responsive design tools. You can create complex interactions, manage global design systems, and even add custom code when needed.
CMS capabilities are extremely robust, supporting dynamic content, custom fields, and automated workflows through integrations like Zapier. Content creators can manage blogs, portfolios, and product catalogs through an intuitive interface, while designers maintain full control over how that content appears. The 2025 updates have added nested collection lists and improved localization controls, making content management even more powerful.
E-commerce functionality covers essential online store needs, though it’s not as comprehensive as dedicated platforms like Shopify. You can manage products, customize checkout experiences, and integrate with payment processors like Stripe and PayPal. However, advanced e-commerce features like subscription billing or complex inventory management require workarounds or third-party integrations.
AI additions include an AI Assistant for generating page sections, Webflow Optimize for conversion testing, and an AI Site Builder in beta. These tools speed up common tasks without replacing the need for design expertise. The pricing reflects this feature richness. While more expensive than basic builders, the professional capabilities justify the cost for users who need design flexibility and clean code output.
Tools
Unlike most website builders, Webflow doesn’t hold back when it comes to developer-friendly features, whether you’re looking to set up complex A/B testing workflows or create CSS and Javascript-heavy animations. Here are some new features we liked the best during our review:
AI assistant
Like many other AI website builders, Webflow offers an AI assistant to help you get things done. For example, Webflow’s AI assistant will allow members of your team to quickly design and generate new styled content by using conversational prompts.
It can also generate a full CMS item with contextually relevant content based on a simple prompt. This will be a huge time saver for agencies and businesses looking to spin up realistic content for new pages.
Personalization and optimization
Webflow recognizes the importance of analytics to agencies and businesses. The Optimize feature offers AI-powered A/B testing and personalization. It works behind the scenes in real-time to ensure a dynamic and personalized user journey every time.
Similarly, Webflow Analyze offers users a unified view of visitor behaviors, helping designers and content marketers to make data-backed decisions.
Third-party apps
You can drastically improve the functionality of your website via tWebflow Apps. These cover everything from analytics and automations to forms and marketing.
A recent addition to Webflow Apps is Adobe Express. This app helps you create advanced AI-generated graphics from within the Webflow platform by integrating Abobe Express’ powerful image editing tools.
Webflow university
A solid resource for new users is the Webflow University 101 Crash Course videos.
The videos are designed to teach you how to use Webflow and give you all the tricks to make website building a smooth process. They are organized into different lesson categories, and most of them range from 5 to 15 minutes in length.
Anyone can freely access all of the videos. Even if you’re using the free version or just want to learn more about building a website without deciding on a specific platform, these videos are incredibly helpful.
Ease of use
The interface is very easy to navigate – you can access all of the free templates and start using them right away. It’s also easy to find any of the website building tools and features.
Everything on Webflow is very well-organized. For example, if you’re looking at templates and want something for a photography portfolio, all you need to do is select free templates and then start searching by category, the style you want, or by features. Tons of examples will show up for you to look through. The organization and free easy access makes finding a template quick and easy.
Pricing
Plan | Starting rate (paid annually) | Renewal rate (paid annually) |
|---|---|---|
Free | $0/month | $0/month |
Basic | $14/month | $14/month |
CMS | $23/month | $23/month |
Business | $39/month | $39/month |
Enterprise | Contact Sales | Contact Sales |
E-commerce Standard | $29/month | $29/month |
E-commerce Plus | $74/month | $74/month |
E-commerce Advanced | $212/month | $212/month |
Workspace Freelancer | $16/month | $16/month |
Workspace Agency | $35/month | $35/month |
When you start using Webflow, you’ll have the option to choose between site plans and workspace plans. Site plans are for personal websites, blogs, and small businesses. Within site plans you will have access to both general site options and ecommerce options. Account plans are targeted more towards professionals, making them ideal for agencies and freelancers.
Webflow offers one of the best free website builder plans. It includes everything you need to try Webflow. There’s no credit card required for setup and you can use it for an unlimited time. It includes access to a Webflow.io domain, 50 CMS items, and 50 form submissions.
The Basic plan costs $14.00 per month when you pay annually or $18.00 billed monthly. This gives you everything from the Starter plan, plus extra site pages (150) and an allowance of 250K visitors. The CMS plan costs $23 monthly (paid annually) or $28 paid monthly, for this you get 3 website editors, site search, and 250GB of bandwidth.
The Business plan costs $39.00 per month when paid annually ($49 paid monthly). It includes everything in the CMS plan, plus extra bandwidth (400GB), extra editors (10), and form file upload. For anything above and beyond the Business plan you can contact Webflow for a bespoke package.
When it comes to ecommerce there are 3 options to choose from. Standard at $29/mo (paid annually) or $49/mo (paid monthly). This comes with 500 ecommerce items, 2000 CMS items, a 2% transaction fee, and all the features of the CMS plan.
Plus is $74/mo (paid annually) or $84/mo (paid monthly). You get 5000 ecommerce items, 10,000 CMS items, and no transaction fee (plus everything from the Business plan). Advanced is $212/mo (paid annually) or $235/mo (paid monthly). This gives you 10,000 extra ecommerce items on top of everything from the Plus plan.
If you need a workspace plan, you have 3 options. The Starter plan is free and comes with access for one user, unlimited paid hosted sites, two webflow.io staging sites (with 2 pages and 50 CMS items), 2 agency guests, and 2 free commenters.
The Core is $19/mo (paid annually) or $28/mo (paid monthly) plan gives you extra users, staging sites, and commenters, as well as page password protection and the ability to use custom code. The Growth plan is $49/mo (paid annually) or $60/mo (paid monthly) – it gives you more users, unlimited staging sites, and publishing permissions.
You can also contact Webflow about personalized packages for any needs which exceed these plans.
Security
Webflow provides enterprise-grade security features that protect both websites and user data. All sites receive automatic SSL/TLS encryption, with the platform having transitioned to TLS 1.3 encryption in 2022 for enhanced security. The hosting infrastructure includes DDoS protection and automatic backups, ensuring your website remains accessible and recoverable in case of issues.
Additional security measures include PCI-DSS compliance for e-commerce sites and two-factor authentication for account access. Webflow’s cloud-based architecture means security updates and patches are applied automatically, reducing the maintenance burden on users while keeping sites protected against emerging threats.
Support
Webflow offers multiple support channels, though the quality and availability vary by plan tier. All users can access the comprehensive Webflow University, which provides detailed tutorials, courses, and documentation covering everything from basic design principles to advanced development techniques. The community forum is active and helpful, with both Webflow staff and experienced users providing assistance.
Paid plan users receive email support, with response times varying based on plan level. Business and Enterprise customers get priority support with faster response times and dedicated account management. However, phone support isn’t available across all plans, which some users find limiting compared to competitors.
The platform has also introduced AI-powered customer support tools and help desk integrations, allowing businesses to provide better support to their own customers through Webflow-built sites. While the company’s own support is generally helpful, the learning curve means you’ll likely need to invest time in their educational resources regardless of your plan level.
Alternatives
Wix, Weebly, and Squarespace, are just a few of the top competitors to Webflow. Wix does offer a free trial for an unlimited time, but it doesn’t even compare to Webflow’s free storage space. Wix includes 50 MB while Webflow offers 10 GB.
But more importantly, not many conventional website builders offer the depth of advanced functionality or the insane amount of educational resources that come with Webflow. If you’re looking to switch from a code-intensive workflow to no-code tools without any loss in flexibility, this is the platform for you.
Webflow: Summary
No matter what stage you’re at with building a website, there’s a lot of options on Webflow that could take your website to the next level. The downside is how you can’t export CMS content, however, you will have access to plenty of free materials. Webflow comes with an entire library of video resources, hundreds of free templates, and you can use the free version for an unlimited time. The interface is also very organized – it doesn’t feel like you’re using a cheap web host. Templates look professional and everything is well organized. Overall, Webflow is a great web host, especially if you want to learn new tricks for making website building a lot easier.
FAQs
Is Webflow suitable for beginners?
Webflow has a steeper learning curve than traditional website builders like Wix or Squarespace. While you don’t need coding skills, understanding web design concepts like responsive breakpoints, flexbox, and CSS properties will help you succeed. The platform offers extensive educational resources through Webflow University, but expect to invest several weeks learning the interface and best practices.
Can I migrate my existing website to Webflow?
Webflow doesn’t offer automated migration tools from other platforms. You’ll need to rebuild your site using Webflow’s Designer interface, though you can import content through CSV files for blog posts and other structured data. The process requires manual work but gives you the opportunity to improve your site’s design and performance during the transition.
What are Webflow’s main limitations?
Webflow has several notable limitations including a 100 static page limit per project and 10,000 CMS items per site. The platform also requires a stable internet connection since it’s entirely cloud-based. E-commerce features, while solid, aren’t as comprehensive as dedicated platforms like Shopify. Version control is only available on Enterprise plans, which can complicate team workflows.
