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Emma Chamberlain Found the Best Airy Alternative For Denim Shorts
Key Takeaways
- Emma Chamberlain was spotted out and about in a pair of cute bloomers.
- Bloomers are trending this season, and have also been spotted on It Girls like Devon Lee Carlson, Sabrina Carpenter, and Ariana Greenblat.
- You can shop the breezy style from Charlie Beads, Cou Cou Intimates, and more.
When I was younger, I hated the phrase “bloom where you’re planted.” Why would I or why should I stay where I’m planted when there’s a whole world to explore?!
The phrase “bloomer where you’re planted,” though? That’s something I can get behind. It suggests subverting fashion expectations from the ground up, and—though bloomers are popular enough that they’re not really going to raise eyebrows—I’m all about that.
Ahead, discover everything there is to know about this summer’s blooming bloomer trend—Emma Chamberlain, Devon Lee Carlson, and SZA are all big fans—and shop it for yourself.
Emma Chamberlain’s Bloomers
Getty Images
At the tail end of June, Byrdie’s Expression Issue cover girl was spotted bopping around Soho wearing the cutest baby blue romper complete with perfect short bloomer bottoms. She paired the piece with crisp white socks and some black ballet flats to go full babydoll.
Sure, the outfit would still be cute if the top was cut away and paired with some denim shorts. But when a heatwave strikes…cool and airy lingerie-inspired bottoms always take precedence.
When artist Charlie Houston founded her bloomer-full brand, Charlie Beads, back in 2020, her vision was a selection of “future heirlooms” for “a life lived outdoors.” Sometimes, the best way to embrace nature is by feeling the air flow through some breezy cotton.
@sza/Instagram
Bloomers Are Trending
While discussing how to style bloomers last month, Byrdie described the humble clothing item, whether in micro or regular length, as “yet another thread in the underwear-as-outerwear trend.”
This movement really took off in early 2023, bringing with it an array of ruffly cotton fabrics and ’90s-inspired slips. And bloomers, of course.
@arianagreenblatt/Instagram
Fast forward to now, and it’s safe to say we’ve reached peak bloomer. Naturally, Chamberlain isn’t the only celebrity to embrace the trend. Sabrina Carpenter is a fan (as were guests at her Short n’ Sweet tour). Hailey Bieber owns them, albeit in trouser form. Olivia Rodrigo even wore a custom Hill House Home pair to perform on SNL back when the trend was just heating up, and Ariana Greenblatt chose them for a trip to the desert this spring.
@devonleecarlson/Instagram
Shop the Style
Besides Chamberlain’s adorable pair, there are so many cute bloomers available right now at all price points and in an array of colors and fabrics. You can some of our favorite picks below and bloom baby, bloom.
