5 Amazon Fashion Trends I’m Buying While They’re on Sale

While Amazon is a great place to stock up on the boring stuff, let’s be honest: You, like me, are probably way more interested in the fashion trends of it all. I like to think of the ’zon as a place to dip my toes into trend-minded pieces; it’s where you can find versions of the viral jeans you’ve been eyeing and those of-the-moment shoes your current wardrobe is missing, all without spending too much.

And because Amazon Prime Day is this week—it runs from July 8 to 11 this year—there are even more stellar style deals than usual right now. If you look closely, as I’ve been doing, you’ll start to notice that some of the biggest summer trends of 2025 are up for grabs at unheard-of prices. Pull your warm-weather wardrobe together by shopping my favorite Amazon fashion finds below, from nautical jelly shoes to boho summer dresses.

Glamour’s Amazon fashion trends wish list

1. Shell jewelry

Shells are just about the biggest thing in fashion right now. After brands like Chloé and Zimmermann showed them on necklaces, earrings, and bracelets during their spring-summer runways, shells and other maritime motifs have become ubiquitous on well-dressed women. (There are plenty of them in the Condé Nast offices.) Jump on the look with these beachy finds, which have the power to elevate a simple swimsuit or dress into capital-F Fashion.

2. Romantic boho

Everyone from Jennifer Lawrence to Ines de Ramon is going boho right now, and I’m sold. While you could get the look from luxury labels, which have gone all in on the look, Amazon Prime Day is also overflowing with marked-down options, including romantic numbers, bubble skirts, and Birkenstock-esque walking sandals. At these prices, why wait to try the trend?

3. Polka dots

It’s settled: The print of the season is vintage-inspired polka dots. Recently spotted on everyone from Hailey Bieber to Olivia Rodrigo, the dots evoke ’50s and ’80s glamour and can turn heads without forcing you to wear louder colors or patterns. While you should feel free to try any shade that catches your eye, I recommend starting with chic, simple black and white. Enjoy nice discounts on these very cute gems, from tops to flowy skirts.

4. Coastal cool

Have you noticed that everyone is suddenly dressing as if they’re summering on Nantucket? Defined by pieces like Breton-stripe shirts, sailor jeans, and fisherman’s sandals, coastal prep is having a major moment right now. And you don’t need to bust your budget to get the look; none of these nautical finds will set you back more than $50 right now. That’s the magic of Amazon.

5. Oversized aviators

Summer’s trendiest sunglasses, without a doubt, are retro, oversized aviators. While a few other silhouettes are in the running, this eye-catching option adds some personality to every outfit and helps block out more of the sun than smaller pairs. (Also, importantly, I get so many compliments on mine.) If you have at least a spare $11, you can pick up these of-the-moment styles with fast shipping, courtesy of Amazon. We’re into the colorful lens this season.

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