Beauty & Skincare Guides

19 K-Beauty Amazon Prime Day Deals 2025 You Can Shop Right Now

Allure


[LAST UPDATED AT 10:38 A.M. ET ON JULY 8, 2025] Summer is in full swing, which means the best K-beauty Amazon Prime Day deals are the hottest they’ve ever been. Korean skin-care products have long been at the forefront of the industry, outpacing some of our favorite state-side brands in terms of their innovative ingredients, gentle delivery systems, and largely affordable prices. While we love fan-favorite brands that you’ve likely seen splashed all over TikTok like Cosrx and Beauty of Joseon, there are SO. MANY. Korean beauty brands waiting to be discovered (and loved) by you. What are you waiting for? We’ve done the searching for you and rounded up our most adored products with video demos and written testimonies to boot. It’s prime time to introduce these sensorial and effective formulas into your life…and face. Enjoy!

Best Amazon Prime Day K-Beauty Deals You Can Shop Now

Featured in this article
Best Overall

Round Lab Birch Moisturizing Sunscreen UVLock SPF 45+

Jump to review

Want more Amazon Prime Day 2025 deals? Lucky for you, we’ve rounded up the buzziest Amazon Prime Day beauty deals and the Best of Beauty Awards winners on sale you can shop right now. If you want a true cheat sheet, shop the Allure Amazon Storefront now.

Best Amazon Prime Day Korean Beauty Deals

Christa Joanna Lee applying Round Lab Birch Moisturizing Sunscreen UVLock SPF 45+

Christa Joanna Lee

Round Lab

Birch Moisturizing Sunscreen UVLock SPF 45+

If this packaging looks familiar, yes, this is the FDA-approved version the Round Lab Sunscreen that flooded our TikTok FYPs. While it has a slightlly different name, Birch Moisturizing Sunscreen UVLock SPF 45+, this chemical, quick-absorbing formula lives up to its predecessor’s hype. “It disappears instantly, makes my skin feel hydrated thanks to the birch sap, and honestly, my only complaint is that it doesn’t come in a jumbo bottle so I can slather it everywhere,” contributor Christa Joanna Lee shares.

Mixsoon

Bean Essence

Mixsoon’s Bean Essence is beloved for good reason. It provides a delightful balance of hydration and very gentle exfoliation that’s ideal for makeup prep and nighttime soothing alike. “I love using the Mixsoon Bean Essence as my serum step because it offers great hydration and skin-plumping benefits,” Sarah Lee, Glow Recipe co-founder, shared. Our editors can’t get enough, either: “Not only is the texture so fun to play with, but this essence is exactly what my skin needs when it’s feeling inflamed and parched,” says commerce editor Sarah Han.

Han applying Mixsoon Bean Essence

Sarah Han

Han applying Mise En Scene Perfect Serum

Sarah Han

Mise en Scene

Perfect Serum Original

Hair oils have a reputation for feeling heavy, especially on fine hair, but Mise En Scene’s Hair Serum does nothing of the sort. “My hair, despite only having a bit of bend, gives way to a ton of flyaways every time I blow-dry or air-dry,” says Han. “Perhaps I’m not skilled enough with my blow-dryers but this serum, which has a boatload of oils—most notably, golden Moroccan argan oil—tamed my frizz and flyaways as best as a post-wash product ever has, which is very high praise.”

Peripera

Ink Velvet Lip Tint

These lip stains are incredibly affordable and last the entire day. “Touchups are very minimal even after heavy meals,” Han says. “The wear is super comfortable, despite how long-lasting the formulas are.” She preps her lips with a clear lip balm and wipes away the excess before applying it.

Sarah Han applying Peripera Ink Velvet Lip Tint

Sarah Han

Nicola Dall’Asen applying the Ma:nyo Pure Cleansing Oil

Nicola Dall’Asen

Manyo Factory

Pure Cleansing Oil

“Oil cleansing for a few minutes every single night has taken my skin from good to great, and Man:yo’s Pure Cleansing Oil has been my go-to,” says Allure senior news editor Nicola Dall’Asen. “When my pores are particularly clogged, I can physically feel the sebum and dirt coming out after rubbing a couple of pumps of this gentle formula into my skin. It’s the only reason my facialists are always telling me there’s no need for extractions.”

Aestura

Atobarrier 365 Lotion

Even if you have the most sensitive skin on Earth, Aestura’s Atobarrier 365 Lotion won’t cause irritation. It’s fragrance-free and only features skin-soothing ingredients such as ceramide NP and squalane. “This silky, milky formula absorbs at lightning speed and leaves my skin cashmere-soft,” says contributor Devon Abelman. “I appreciate that Aestura’s Atobarrier 365 Ceramide Lotion has a pump for quick, mess-free application.”

Devon Abelman applying Aestura Atobarrier 365 Lotion

Devon Abelman

Han applying the Cosrx Advanced Snail 96 Mucin Power Essence

Sarah Han

Cosrx

Advanced Snail 96 Mucin Power Essence

We adore Cosrx’s Advanced Snail 96 Mucin Power Essence because it helps brighten our complexions and enhances the absorption of our subsequent heavy-hitters, such as our expensive serums and creams. It’s simple math, really.

Medicube

Collagen Night Wrapping Mask

An overnight mask that actually stays on your face, tosses and turns and all? “The way my skin looks with a layer of Medicube Collagen Night Wrapping Mask is exactly how I want my skin to look without it: glassy, glowy, and clear,” features director Dianna Singh says. For that, you can thank plumping hyaluronic acid, texture-smoothing niacinamide, and barrier-strengthening ceramide NP.

Dianna Singh

Sulwhasoo

First Care Activating Serum

At the heart of this innovative post-cleanse toner/essence are herbal staples ginseng, Solomon’s seal and Japanese lily, which soothe, brighten, and protect skin against environmental factors that can lead to signs of aging.

“My combination skin is prone to acne, so I don’t always go full-throttle with moisturizing—and as a result, it doesn’t always get the hydration it needs,” shares contributing commerce editor Deanna Pai. “That’s where this comes in. It’s billed as a serum but looks, feels, and functions like an essence. Even more importantly, though, it balances my skin, leaving it hydrated and dewy but never oily.”

Fwee

Glowy Jelly Pot + Keychain Set

In this sweet duo, you’ll get a full-size Fwee Glowy Jelly Pot—a bouncy lip and cheek tint—and a keychain version, which features a tiny portion of the product, and looks so cute as a bag charm.

Contributing commerce writer Annie Blackman applying the Fwee Glowy Jelly Pot

Sarah Han applying Beauty of Joseon’s Red Bean Water Gel

Sarah Han

Beauty of Joseon

Red Bean Water Gel

Beauty of Joseon’s Red Bean Water Gel is an editor-favorite Korean moisturizer, especially for combination skin. “It’s so lightweight yet packs a punch of hydration, and the gel texture gives my skin an immediate cooling/calming effect every morning,” says commerce editor Sarah Han.

Elizavecca

CER-100 Collagen Ceramide Coating Protein Treatment

A dream for damaged hair, Elizavecca CER-100 Collagen Ceramide Coating Protein Treatment. Whether your hair has been fried from hot tools or color treatments, this treatment coats every strand using ceramide 3 and collagen. “After shampooing, I saturated my hair in this protein treatment, and it effortlessly unraveled every knot in about a minute flat,” says contributor Devon Abelman, who colors her hair every month. “I rinsed it out after about three minutes, and my hair felt like cashmere.”

Devon Abelman applying the Elizavecca CER-100 Collagen Ceramide Coating Protein Treatment

Devon Abelman

Sarah Hoffmann applying the Dr. Althea Pure Grinding Cleansing Balm

Sarah Hoffmann

Dr. Althea

Pure Grinding Cleansing Balm

“My main metric for cleansing balms is how easily they remove makeup (specifically eye makeup) and how soft my skin feels afterwards,” says commerce producer Sarah Hoffmann. “Dr. Althea’s Pure Grinding Cleansing Balm checks both of those boxes. The formula emulsifies so well and melts mascara, eyeliner, and the rest off like a total dream.”

Torriden

Dive In Serum + Refill Pouch

You could have a hyaluronic acid serum with one type of HA or, better yet, one with five types of HA—a.k.a. high, medium, and low-molecular weights. Despite the packed actives, this silky formula feels almost ridiculously lightweight. “It dries down almost immediately, and my skin always feels bouncier with each application,” Han attests. “At night, I often pair it with my retinol serum to offset any dryness, as well as in the morning to give my vitamin C serum a hydrating boost. Simply put: It’s a staple, regardless of what state my skin is in.”

Han applying Torriden Dive In Serum

Sarah Han

Annie Blay applying Innisfree’s Cherry Blossom Glow Jelly Cream

Annie Blay

Innisfree

Cherry Blossom Glow Jelly Cream

Jeju cherry blossom is the key player in Innisfree’s Cherry Blossom Glow Jelly Cream, which amps up glowiness with the help of niacinamide and betaines, a hydrator derived from sugar beets. “I love how hydrating yet deeply moisturizing Innisfree’s Dewy Glow Jelly Cream is,” says associate beauty editor Annie Blay. “The clear gel doesn’t evaporate on the skin but hydrates with a cooling lightweight feel that lasts all day.”

Isntree

Hyaluronic Acid Daily Sun Gel SPF 30

Isntree’s ultra-hydrating Hyaluronic Acid Natural Sun Cream is an editor favorite, especially for drier skin. “I can usually skip moisturizer when I reach for this because my combination skin would find it a bit heavy otherwise, but it makes my skin look so fresh and radiant,” says Han.

Tirtir

Mask Fit Make Up Fixer

Locking down our makeup amid the melty summer heat is an absolute must, and Tirtir’s Mask Fit Make Up Fixer is one of the good ones. The formula contains green apple polyphenols and cica for added hydration. “I still get a glowy finish but the sebum-regulation properties keep the pores along my T-zone in check and prevent my makeup from settling into them throughout the day,” Han attests.

Aromatica

Rosemary Root Enhancer

Aromatica’s Rosemary Root Enhancer is a breath of fresh air for your scalp, promoting healthy growth and a balanced biome to combat buildup and dandruff. Bonus points for the gentle, herbal scent.

Unove

Deep Damage Hair Treatment Mask

Unove’s Deep Damage Hair Treatment Mask is a big help for damaged hair, using silky keratin-PF and 31 collagen, amino acids, and plant extracts to tackle roughness and frizziness.

K-beauty Amazon Prime Day deals won’t be around forever so act fast and bookmark this page as we add more recommendations. Happy shopping!


K-beauty isn’t intimidating when you have us as guides—get into more of our skin-care faves, by category:


Now, watch K-pop stars try their hand at things they’ve never done before:

Shop all of our latest obsessions in one place! And don’t forget to follow Allure on Instagram and TikTok—or subscribe to our newsletter to stay up to date on all things beauty.

Leave a Reply

Your email address will not be published. Required fields are marked *