12 Beauty Launches I’m Shopping This August

The dog days of summer are upon us—and they’re as humid and sticky as ever. As we muddle through the last few weeks of August, a trimmed-down beauty routine is essential. It seems like beauty brands are in agreement. This month, they’re keeping things simple with easy to use products with major payoff.

Featuring drops from Fenty Beauty and Armani Beauty, this month has enough newness to carry you into fall. Here are August’s best new beauty launches, from skin-blurring makeup to multitasking skincare.

DIBS Beauty Double Standard Primer & Mascara Duo

With the right lash primer, a little mascara goes so much farther. DIBS Beauty’s Double Standard Primer & Mascara Duo puts two formulas in one tube. Start with the primer to prep the lashes with a separating and elongating formula. Wait 15-30 seconds, then apply the black mascara to accentuate the definition.

Peach & Lily MiniProtein Exosome Bioactive Ampoule

Add Peach & Lily’s latest launch to your daily routine for a more youthful complexion. The ultra-potent serum uses a blend of biomimetic ingredients to help smooth skin and improve the appearance of wrinkles and texture. Plus, it leaves skin looking radiant and glowy.

Paula’s Choice Pro-Collagen Peptide Firming Eye Serum

You deserve an eye treatment that tackles all of your concerns. Wake up with Paula’s Choice Pro-Collagen Peptide Firming Eye Serum. The formula (and cooling metal applicator) targets under-eye bags, tightens skin, and smooths out crow’s feet.

Violette_FR Balm Amour

Balm Amour takes lip balm to the next level. Most lippie formulas contain water, which can actually dry out lips even more, but this new launch from Violette_FR is different. Made with a phyto-collagen activator and tripeptide, this balm helps stimulate collagen for fuller, healthier, and more hydrated lips.

Live Tinted Huestick Complexion Stick

Simplify your makeup routine with a foundation stick. Made to mimic real skin tones and undertones, Live Tinted’s latest launch is the perfect base for your makeup. The buildable formula leaves your complexion looking smooth. Just apply directly to your skin and then blend with your fingers or a brush.

ILIA Soft Focus Blurring Blush

Leave blush blindness behind with Ilia’s new launch. Available in eight shades, this cream-to-powder formula has a glowy, skin-like finish. It’s never been easier to achieve a natural-looking flush that lasts.

Fully (Green Tomato) Clay Mask Cleanser

Fully’s latest launch doubles as a mask and cleanser in one. The clay formula reduces the appearance of pores and leaves skin looking refreshed. It’s easy to use, too. For a mask treatment, apply a thick layer to skin and leave it on for three minutes before rinsing. Prefer a gentle exfoliating wash? Use a pea-sized amount as a cleanser instead.

r.e.m. beauty On Your Collar Plumping Lip Gloss

This August, r.e.m. beauty upgraded their plumping gloss. Made with vanilla spiced pepper, cotton seed oil, and botanical retinol, this formula gives you a fuller pout. Plus, the gloss nourishes and hydrates your lips and leaves behind an otherworldly shimmer.

BondiBoost Lock Drops

Helping your hair look its best isn’t always about finding the right hot tools or velcro curlers. Rather than focusing on the finishing touches, BondiBoost’s Lock Drops target your hair’s foundation. The daily serum addresses hair thinning and shedding by strengthening your hair and stimulating your scalp. It’s formulated to work for all hair types and textures.

Armani Beauty Skin Tint Longwear & Care

Armani Beauty’s known for its Luminous Silk Foundation, aka the perfect glowy base for your favorite glam looks. But for days when you’d prefer a lighter look, their new skin tint is a must. Formulated with hyaluronic acid, niacinamide, and vitamin C, this serum-like formula leaves skin looking radiant.

Fenty Beauty Shadowstix Diamonds Diamond Veil Eyeshadow Stick

Turns out, when Rihanna sang, “Shine bright like a diamond,” she meant it literally. Embracing your sparkliest self is easy with Fenty Beauty’s new Diamond Bomb collection. The launch builds off the brand’s fan favorite Diamond Bomb highlighter, and includes glossy lipsticks, all-over body glow, and these gorgeous eyeshadow sticks in three pretty shades.

Burt’s Bees Boosted Body Moisturizing Melt

Burt’s Bees just dropped a new line of barrier-strengthening body care, starring niacinamide, ceramides, and peptides. The Moisturizing Melt features a super-moisturizing cream to oil texture and a yummy tropical scent. It’s perfect for post-sun skin now, and staving off chilly weather dryness as we get into fall.