[LAST UPDATED AT 6 A.M. ET ON JULY 11, 2025] Waiting until the last minute isn’t usually a flex, but when it comes to the best Amazon Prime Day beauty deals, procrastinators are in luck—the final day might just be the best one yet. Not only are tons of our favorite discounts still live, but we spotted a few new steals worth shouting about, and, of course, we pulled them all together for you here. From a glow-boosting sunscreen that leaves zero white cast to a frizz-fighting spray that holds up in full-on Miami humidity, this last-chance lineup is packed with Allure-approved picks across skin-care, hair-care, and makeup. Now’s your moment to hit “add to cart” because they’re back to being full-price tomorrow.
Top Amazon Prime Day Beauty Deals
Featured in this article
Blowout Bestie
Shark SpeedStyle Essential High-Velocity Dryer
Jump to review
Foolproof Foundation
IT Cosmetics Your Skin But Better CC+ Cream SPF 50+
Jump to review
In This Story
Our Favorite Amazon Prime Day Deals
It’s officially go time: Our top editor-approved Amazon Prime Day beauty deals are here, featuring standout picks across hair-care, skin-care, and makeup that deserve a prime (yes, pun intended) spot in your routine. From a multitasking blow-dryer to a tubing mascara we can’t stop raving about—and even a bold ‘90s-inspired lip that steals the show—we’ve rounded up the best deals to help you refresh your beauty stash without maxing out your budget.
Shopping market editor Angela Trakoshis applying Sol de Janeiro Bum Bum Firmeza Body Oil
Angela Trakoshis
Sol De Janerio
Bum Bum Firmeza Body Oil
Sol de Janeiro’s Bum Bum Firmenza Body Oil smells just as dreamy as the famous body butter and delivers those same skin-tightening vibes. It’s packed with ultra-moisturizing olive oil and antioxidant-rich microalgae to leave your skin feeling silky and hydrated, while the brand’s signature guarana complex (which uses caffeine) helps visibly firm and smooth as it sinks in fast.
Shopping director Shanna Shipin using the Shark SpeedStyle RapidGloss Finisher & High-Velocity Hair Dryer
Shanna Shipin
Say goodbye to long styling sessions. Shopping director Shanna Shipin says the Shark SpeedStyle RapidGloss Finisher & High-Velocity Hair Dryer has “changed my blowout routine forever,” cutting her blow-dry time by 10 to 15 minutes and delivering a shiny, bouncy finish. With powerful airflow, four versatile attachments, smart heat control (measuring temperature 1,000 times per second), and a compact design, it brings salon-level results home without the effort.
Senior audience director Lexi Herrick wearing IT Cosmetics Your Skin But Better CC+ Cream SPF 50+
Lexi Herrick
IT Cosmetics
Your Skin But Better CC+ Cream SPF 50+
It’s no wonder IT Cosmetics’ Your Skin But Better CC+ Cream won a Readers’ Choice Award three years running. With SPF 50 and a skin-loving blend of collagen, peptides, hyaluronic acid, and vitamins A, B, C, and E, it blurs the line between makeup and moisturizer—hydrating, plumping, and smoothing with every wear.
Clinique
Almost Lipstick in Black Honey
Commerce editor Sarah Han using the Clinique Almost Lipstick in Black Honey
Sarah Han
Color us shocked to find Clinique’s TikTok-viral Almost Lipstick in Black Honey on sale. This slender lip balm-stick hybrid took over the internet for its deep berry hue and sheer, high-shine finish.
Commerce producer Sarah Hoffmann using the Wavytalk Thermal Brush
Sarah Hoffmann
Wavytalk’s Thermal Brush is the star of tens of thousands of videos highlighting its ability to deliver a high-volume blowout on a wide variety of hair types. “I’m really happy with how easy it is to mimic the results of a blowout with this affordable tool,” says commerce producer Sarah Hoffmann. “For my longer layers, wrapping my hair around the brush before gently pulling while twisting did the trick for creating a nice curl all the way through.”
According to contributing writer Annie Blackman, this mascara made her believe in mascara again. “I usually steer clear of mascara because it always travels to my under eyes within hours, but the Tarte Tartelette Tubing Mascara has proven me wrong,” she says. “This stuff stays put, and I love the mascara’s chocolately brown hue that keeps things looking natural.
Colorescience
Sunforgettable Total Protection Color Balm SPF 50
Colorescience’s Sunforgettable Total Protection Color Balm SPF 50 is an antioxidant-rich, mineral-based balm that protects cheeks, lips, and eyelids with broad-spectrum SPF 50 while delivering a sheer, buildable flush of color.
Urban Decay
Naked Mini Eyeshadow Palette
The Urban Decay Naked Mini Eyeshadow Palette packs six super wearable shades—think soft mattes and shimmer finishes—into one travel-friendly compact. It’s basically your go-to for everything from a quick everyday swipe to a full-on smoky eye.
Our Favorite Amazon Prime Day Skin-Care Deals
It’s the last day of Prime Day, and if you’ve been meaning to upgrade your skin-care routine, consider this your sign. Summer is doing the most to our skin (think: sun, sweat, and all), so now’s the perfect time to restock your top shelf. We just dropped a few fresh favorites into the mix—like our editor in chief’s go-to sunscreen that “blends seamlessly,” a perfume oil that smells like an instant beach day, and a nourishing body cream (doesn’t “Bum Bum” say it all?). Your skin and your wallet will be very happy you didn’t miss these.
Editor in chief Jessica Curel applying Kate Somerville HydraKate Illuminating Sunscreen Drops SPF 50+
Jessica Curel
Kate Somerville
HydraKate Illuminating Sunscreen Drops SPF 50+
Obagi
Professional-C Vitamin C Serum
Associate digital beauty director Sarah Kinonen applying Obagi Professional-C Vitamin C Serum
Sarah Kinonen
Social media manager Bianca Richards applying Le Monde Gourmand Le Beach Perfume Oil
Contributing commerce writer Christa Joanna Lee applying Sunday Riley Good Genes All-in-One Lactic Acid Treatment
Christa Joanna Lee
Contributing commerce editor Deanna Pai applying Innisfree Super Volcanic Clay Mask
Deanna Pai
Innisfree
Super Volcanic Clay Mask
Clinique
Take the Day Off Cleansing Balm
Shopping market editor Angela Trakoshis after using the Clinique Take the Day Off Cleansing Balm
Angela Trakoshis
Contributor Annie Blackman applying the Belif Aqua Bomb
Annie Blackman
Sol de Janeiro
Brazilian Bum Bum Cream
Ellis Brooklyn
Salt Eau de Parfum
Glow Recipe
Guava Bright Duo
Dr. Brandt
Pores No More Pore Purifying Cleanser
SkinMedica
TNS Advanced+ Serum
Nécessaire
The Body Retinol
L’Occitane
Almond Supple Skin Oil
Sulwhasoo
First Care Activating Serum
Molton Brown
Re-Charge Black Pepper Bath & Shower Gel
Peter Thomas Roth
Cucumber De-Tox Hydra-Gel Under-Eye Patches
La Roche-Posay
Toleriane Double Repair Face Moisturizer
StriVectin
Super-C Retinol Brighten & Correct Vitamin C Serum
Tatcha
Indigo Calming Cream
Isdin
Isdinceutics Retinal Advanced Serum
Herbivore
Emerald Facial Oil
RevitaLash Cosmetics
Revitalash Advanced Eyelash Conditioner
Bioderma
Sensibio H20 Micellar Water
Drunk Elephant
C-Tango Multivitamin Eye Cream
Peace Out
Acne Healing Dots
Kiehl’s Since 1851
Creamy Eye Treatment with Avocado
Our Favorite Amazon Prime Day Hair-Care Deals
Maybe you already scored the Shark SpeedStyle RapidGloss Finisher & High-Velocity Hair Dryer on day one of Prime Day—only to notice your hard-earned blowout frizzes up or falls flat the second you step outside? We’ve been there. That’s why we just added a few hair-saving deals to the mix: Color Wow’s Dream Coat Supernatural Spray for frizz-free, glassy hair even on the stickiest days, a texture-defining cream for curly strands, and a volumizing conditioner that breathes life back into fine, limp hair. Consider your hair-care routine officially rescued.
Shopping market editor Angela Trakoshis applying Color Wow Raise the Root
Angela Trakoshis
Aveda
Be Curly Advanced Curl Enhancer Cream
Vegamour
Uplift Volumizing Conditioner
L’Oréal
AirLight Pro Hair Dryer
Bumble and Bumble
Heat Shield
SexyHair
Big Spray & Play Volumizing Hairspray
Virtue
Flourish Hair Thinning Density Booster Spray Treatment
Ouidad
Advanced Climate Control Heat & Humidity Gel
FHI Heat
UNbrush Detangling Brush Combo Pack
Shu Uemura
Essence Absolue Nourishing Protective Hair Oil
Kérastase
Premiere Anti-Breakage Mask
Kristin Ess
Titanium Flatiron
Head & Shoulders
Bare Pure Clean Duo
Our Favorite Amazon Prime Day Makeup Deals
When it’s 90 degrees and humid, the last thing you want is a full face melting off by noon. That’s why we’re all about keeping it simple, and these newly added Prime Day makeup deals make it easy. There’s an eyelash curler that makes your eyes pop even when you don’t have time for mascara, a brow gel that actually matches your hair color, and a liquid blush that adds the perfect flush with just a few dabs. It’s the final day to score them on sale, so don’t sweat it—just check out.
Senior beauty editor Paige Stables using the Shu Uemura Eyelash Curler
Paige Stables
Shu Uemura
Iconic Eyelash Curler
Former associate director of special projects Hunter Lacey using the Beautyblender Original
Hunter Lacey
Contributor Jailynn Taylor applying Maybelline New York Lash Sensational Sky High Mascara in Burgundy Haze
Contributing commerce writer Christa Joanna Lee applying Dear Dahlia Petal Drop Liquid Blush in Barely
Christa Joanna Lee
Dear Dahlia
Petal Drop Liquid Blush
Saie
Sun Melt Natural Cream Bronzer
Senior editor Jesa Marie Calaor applying the Saie Sun Melt Natural Cream Bronzer
Jesa Marie Calaor
Well People
Expressionist Brow Gel
The Original MakeUp Eraser
7-Day Set
Milk Makeup
Balmade Electrolyte Lip Balm
Jouer
La Vie En Rose Lip Kit
L’Oréal Paris
True Match Lumi Glotion
Stila
Magnificent Metals Glitter and Glow Liquid Eye Shadow
Estée Lauder
Sumptuous Extreme Mascara
RMS Beauty
UnCoverup Cream Concealer
Anastasia Beverly Hills
Glow Kit
BareMinerals
Gen Nude Highlighting Blush
Nyx Professional Makeup
Line Loud Longwear Lip Liner
Too Faced
Born This Way Natural Finish Longwear Liquid Foundation
Lancôme
Teint Idôle Ultra Wear Care & Glow Foundation
Smashbox
The Cali Contour Palette
Our Favorite Amazon Prime Day Wellness Deals
It’s the final day of Amazon Prime Day, which means it’s your last chance to score big on self-care essentials. From high-tech skin tools to daily upgrades that make routines feel less like chores, these wellness deals are all about feeling good from head to toe. One standout is the Medicube Age-R Booster Pro, which Allure editor in chief Jessica Cruel calls “the most powerful device I have ever used.” You’ll also find the Hatch Restore 3 to help you sleep better, a lavender-scented pillow spray our editors swear by, and the Quip Ultra Smart Toothbrush, because even your tooth-brushing routine could use an upgrade.
Contributing commerce editor Deanna Pai using the Quip Ultra Next Generation Smart Toothbrush
Deanna Pai
Quip
Ultra Next Generation Smart Toothbrush
Touchland
Power Mist Hydrating Hand Sanitizer Spray
Dianna Singh applying Touchland Power Mist Hydrating Hand Sanitizer Spray
Dianna Singh
Commerce editor Sarah Han using the Medicube Age-R Booster Pro
Sarah Han
Medicube
Age-R Booster Pro
ThisWorks
Deep Sleep Pillow Spray
PMD
Personal Microderm Pro
Nutrafol
Women’s Hair Growth Supplements
On your mark, get set, and start your shopping haul, because Amazon Prime Day beauty deals are just getting started. Make sure to bookmark this page and check back in back as we learn about more sales.
How We Find the Best Prime Day Beauty Deals
Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty award winners, and those that our editors and experts have tried and given a stamp of approval.
Why Trust Allure?
No matter what you seek or your individual needs and concerns, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
More Amazon Prime Day shopping inspo coming at you in 3, 2, 1:
