Beauty & Skincare Guides

Don’t Wait—The Best Prime Day Beauty Deals Are Here

Allure


[LAST UPDATED AT 3 A.M. ET ON JULY 8, 2025] Amazon Prime Day 2025 is officially on—and the Prime Day beauty deals are coming in hot. This year’s savings event runs through July 11, giving you four full days to score some of the steepest discounts Amazon has to offer (though we wouldn’t wait to check out, as some of the best-sellers are already flying off virtual shelves).

If you’re not a Prime member yet, now’s the time to sign up: not only will you unlock these exclusive deals, but you’ll also get your favorites delivered fast (sometimes within a day). And because sorting through thousands of pages is no small feat, we did the legwork for you. Below, shop the best Prime Day beauty deals worth adding to cart ASAP, including a few editor-approved picks that sold out fast last year.

Top Amazon Prime Day Beauty Deals

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Maybelline New York Lash Sensational Sky High Washable Mascara

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Our Favorite Amazon Prime Day Deals

Wavytalk

Thermal Brush

Wavytalk’s Thermal Brush is the star of tens of thousands of videos highlighting its ability to deliver a high-volume blowout on a wide variety of hair types. “I’m really happy with how easy it is to mimic the results of a blowout with this affordable tool,” says commerce producer Sarah Hoffmann. “For my longer layers, wrapping my hair around the brush before gently pulling while twisting did the trick for creating a nice curl all the way through.”

Commerce producer Sarah Hoffmann using the Wavytalk Thermal Brush

Sarah Hoffmann

Contributor Jailynn Taylor applying Maybelline New York Lash Sensational Sky High Mascara in Burgundy Haze

Jailynn Taylor

Skin Gym

Pink CryoGel Ice Roller

Skin Gym’s Icecoolie Roller feels amazing after a long day, or as a welcome wake-up call on a sleepy morning. Pop this analog cryo tool in the fridge or freezer, let it get cold, and then roll the chilled stainless steel across your skin to depuff, calm, and boost circulation.

L’Oréal Paris

True Match Lumi Glotion

Get your glow on with the L’Oréal Paris True Match Lumi Glotion. You can wear this illuminating enhancer on its own, mixed with your favorite moisturizer, or layered under your complexion products for a lit-from-within look.

Clinique

Almost Lipstick in Black Honey

Color us shocked to find Clinique’s TikTok-viral Almost Lipstick in Black Honey on sale. This slender lip balm-stick hybrid took over the internet for its deep berry hue and sheer, high-shine finish.

Commerce editor Sarah Han using the Clinique Black Honey lipstick

Sarah Han

Our Favorite Amazon Prime Day Skin-Care Deals

Can’t remember the last time you gave your skin-care routine a refresh? Now’s the perfect moment—Amazon’s Prime Day deals are stacked with editor-loved staples and buzzy new launches worth adding to cart.

Sol De Janerio

Bum Bum Firmeza Body Oil

Sol de Janeiro’s Bum Bum Firmenza Body Oil smells just as delicious as the cult-favorite body butter and delivers similar skin-firming benefits. A blend of antioxidant-rich microalgae and olive oil hydrates, while caffeine-packed guarana extract helps visibly tighten skin.

Shopping market editor Angela Trakoshis applying Sol de Janeiro Bum Bum Firmeza Body Oil

Angela Trakoshis

Innisfree

Super Volcanic Clay Mask

Innisfree’s Super Volcanic Pore Clay Mask utilizes volcanic clusters to absorb excess oil and unclog pores, while lactic acid gently exfoliates and hydrates for smoother, clearer skin—all in a satisfying, tingly rinse-off formula.

Contributing commerce editor Deanna Pai applying Innisfree Super Volcanic Clay Mask

Deanna Pai

Clinique

Take the Day Off Cleansing Balm

“The Clinique Take The Day Off Cleansing Balm is a chef’s kiss for melting away every trace of makeup—even the stubborn stuff like waterproof mascara,” says shopping market editor Angela Trakoshis. “It transforms from a silky balm to a gentle oil, leaving my skin clean but never stripped.”

selfie of Angela Trakoshis holding a purple jar

Shopping market editor Angela Trakoshis after using the Clinique Take the Day Off Cleansing Balm

Angela Trakoshis

Belif

Aqua Bomb

“The cooling jelly texture of the Belif The True Cream Aqua Bomb was a godsend for my dry, red skin,” says contributing commerce writer Annie Blackman. “It feels so comforting to rub on.” Shout out to the rosemary leaf oil and lime flower oil that make the formula smell amazing, too.

Contributor Annie Blackman applying the Belif Aqua Bomb

Annie Blackman

Peace Out

Acne Healing Dots

Powered by salicylic acid, retinyl acetate, and aloe vera leaf extract, the Peace Out Acne Dots can handle any breakout, any place, any time. “I’m not acne-prone, but on the rare occurrence when a blemish pops up on my face, I slap one of these little patches on it overnight,” explained former commerce writer Jen Hussein.

Kiehl’s Since 1851

Creamy Eye Treatment with Avocado

Kiehl’s Avocado Eye Cream puts (drumroll) avocado to work to brighten, soften, and depuff undereye bags and discoloration. Beta-carotene delivers protective antioxidants, while shea butter nourishes this fragile skin.

Our Favorite Amazon Prime Day Hair-Care Deals

Your hair deserves the best—and luckily, some of Allure editors’ favorite products to treat it right just got a lot more accessible. We’re talking top-tier damage repair from Olaplex and the Shark SpeedStyle, a sleek blow-dryer that gives the priciest tools a run for their money.

Shark

SpeedStyle RapidGloss Finisher & High-Velocity Hair Dryer

“I live my life in terms of BS (Before Shark) and AS (After Shark). Yes, my love for this hot tool brings me that much closer to the heavens, which is fitting because my hair has never before seen this much volume at home,” says shopping director Shanna Shipin, whose favorite attachment is the Quicksmooth Brush.

Shopping director Shanna Shipin using the Shark SpeedStyle RapidGloss Finisher & High-Velocity Hair Dryer

Shanna Shipin

Shopping market editor Angela Trakoshis applying Olaplex No. 7 Bonding Oil

Angela Trakoshis

Olaplex

No. 7 Bonding Oil

Olaplex No. 7 Bonding Oil strengthens and smooths brittle hair while protecting against breakage using the brand’s bond-repair tech, plus a blend of frizz-fighting dimethicone and grape seed, sunflower, moringa seed, and green tea oils.

Kristin Ess's Titanium Flatiron in branded component on a light gray background

Kristin Ess

Titanium Flatiron

If your current flatiron is on the fritz, treat your strands to an upgrade with Kristin Ess’s Titanium Flatiron. Floating, titanium-based plates glide over hair without snagging or pulling on strands, and the body has rounded edges, allowing you to use it to create everything from loose waves to bouncy curls.

Head & Shoulders

Bare Pure Clean Duo

Our editors love the cleansing powers of Head & Shoulders’ Bare Pure Clean duo so much that we had to give it a 2024 Best of Beauty Award. Its formula’s main ingredient is zinc pyrithione, a dandruff-fighting superhero that reduces fungus-attracting oils.

Aveda

Botanical Repair Mask

Aveda’s Botanical Repair Mask deeply conditions strands without leaving behind any greasiness, moisturizing with hair-loving ingredients including glycerin, avocado oil, and squalane. Use it to prep for heat styling or simply for TLC before air-drying hair.

Our Favorite Amazon Prime Day Makeup Deals

We’re willing to bet there’s something in your makeup bag that’s due for an upgrade—like Laneige’s ever-popular Lip Glowy Balm, the Tarte tubing mascara we can’t get enough of, and IT Cosmetics’ CC+ Cream (a multiple Readers’ Choice Award winner).

IT Cosmetics

CC+ Cream – Full-Coverage Foundation With SPF 50

It’s no wonder IT Cosmetics’ Your Skin But Better CC+ Cream won a Readers’ Choice Award for three years straight—it combines SPF 50 with skin-loving ingredients like collagen, peptides, hyaluronic acid, and vitamins A, B, C, and E for coverage that doubles as skin care.

Selfie of Senior audience director Lexi Herrick wearing IT Cosmetics Your Skin But Better CC Cream SPF 50

Senior audience director Lexi Herrick wearing IT Cosmetics Your Skin But Better CC+ Cream SPF 50+

Lexi Herrick

Contributor Annie Blackman applying the Tarte Tartelette Tubing Mascara

Annie Blackman

Tarte

Tartelette XL Tubing Mascara

Tarte’s Tartelette Tubing Mascara continues to rack up TikTok views for its ability to lift, lengthen, and prevent flaking. The shea butter, castor oil, and carnauba wax blend leaves lashes feeling soft and fluttery, while the tubing formula stays put all day and slips off easily with warm water.

Jailynn Taylor applying Maybelline New York Lash Sensational Sky High Mascara in Burgundy Haze

Jailynn Taylor

Laneige

Lip Glowy Balm

The viral Laneige Lip Glowy Balm delivers a sheer, glossy tint while hydrating lips with murumuru and shea butters—and because you’ll want one at your desk, in your bag, and on your vanity, now’s the time to stock up.

Urban Decay

Naked Mini Eyeshadow Palette

Urban Decay’s Naked Eyeshadow Palettes are iconic, and this mini version offers the same buttery, blendable magic in a compact perfect for travel. With six super wearable shades, it’s perfect for quick looks, last-minute plans, or stuffing in your tiniest going-out bag.

Our Favorite Amazon Prime Day Wellness Deals

Shopping can be exhausting, so you deserve a few additions in your cart that’ll help you destress. Amazon is stocked with jaw-dropping wellness (and wellness-adjacent) gear.

The Oura Ring Gen3 on a light background

The Oura Ring Gen3 is perfect for anyone who wants to know more about their body. Beyond its fitness-tracking measures, this wearable device can also be used to log sleep patterns, energy levels, and even your menstrual cycle.

Apple

Watch SE (2nd Gen)

Not into rings? Slip on the Apple Watch SE instead. This nifty watch is known for its health-related features, but it also has the advantage of being iCloud-compatible with your iPhone, essentially making it a mini smartphone.

Therabody

Theragun Mini

This lightweight, powerful AF massaging tool works like a charm to bust knots, boost blood flow, and relieve tension all over. It’s also Bluetooth-compatible with the Therabody app, which you can use to customize vibration patterns and watch tutorials on how to master your technique.

On your mark, get set, and start your shopping haul, because Amazon Prime Day beauty deals are just getting started. Make sure to bookmark this page and check back in back as we learn about more sales.


How We Find the Best Prime Day Beauty Deals

Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty award winners, and those that our editors and experts have tried and given a stamp of approval.

Why Trust Allure?

No matter what you seek or your individual needs and concerns, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

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