Hailey Bieber’s “Sun Soaked” Blush Will Be Everywhere This Summer

To quote queen Hailey Bieber, “Rhode summer started.” This year’s plans include Lemontini Lip Tints, lemontinis proper, and learning what the difference between a lemon drop martini and lemontini is once and for all. There will also be mirror selfies with lemon yellow Lip Cases and plenty of beach time.

But there’s more! As she often does, Bieber both announced a new Rhode launch and kick-started a new trend in one fell swoop, such is the case with her new Pocket Blush shades. The two shades will be joining the brand’s summer lineup on July 14, but you can get a jump on the “sun soaked” blush trend right now. Ahead, everything you need to know about the sunny trend and the new launches.

Hailey Bieber’s “Sun Soaked” Blush

Rhode’s new sun-flushed Pocket Blush announcement came Thursday, sneaking in right before a long weekend while the world was still buzzing about the brand’s new Peptide Lip Tint formula and the shimmery shade it’s premiering with.

In the campaign videos, Bieber is wearing the prettiest burn orange flush across her cheeks and nose. It’s that perfect just-got-back-from-the-beach effect, which makes perfect sense, considering the shade she used is the brand’s new Sun Soaked, a spiced orange shade. It looks so pretty with just a touch of lip liner and gloss, like Hailey wears in the video, but would also look great with a full face for beyond the beach wear.

The New Pocket Blushes

“Pocket Blush is a multi-functional addition to your routine, with a lightweight texture that melts on smoothly for a glowy finish without a greasy feel that visibly hydrates for baby-soft cheeks,” shared the brand in a press release. “Designed to pair with Peptide Lip Tint in Lemontini, each shade will deliver a flush to the cheeks with warm, sunny colors like you’ve just spent a day at the beach.”

In addition to Sun Soaked, there’s also Tan Line, a “pinky tan.” I’m aching to get my hands on both in that special summer longing kind of way.

Though the Peptide Lip Tints and Treatments are getting an update (no more graininess!), the blushes will come in the same smooth, blendable, and easy-to-throw-in-your-beach-bag formula we love. You’ll be able to buy them solo or in the brand’s limited-edition Summer Kit. It’s a “bundle your favorite shade with Glazing Mist and Lemontini in a baby rhode Bubble Bag” situation.

And don’t worry, the shades will be introduced in limited-edition summer packaging, but they will be sticking around for good to keep the summer feelings going post Labor Day.

“Glowy skin, sun-flushed cheeks, and golden, shimmery lips,” wrote the brand in an Instagram post. Another good line? “Text, tint, tini.”

Oh, summer. Oh, Hailey. Let’s sun soak it all up.