Ice Water Facial: Is the Depuffing Treatment Derm-Approved?

There are a lot of things people are willing to try in the name of beauty, and an ice water facial (i.e., dunking your face in ice water) is one of them. Honestly, it’s not surprising that ice water facials have become a popular trend—after all, the benefits of cold plunges have been long studied for athletes, singers, and more. So why not apply those perks to the face? That’s where an ice water facial steps in.

An ice water facial joins the ranks of many beauty and wellness and trends, like taking olive oil shots, drinking prune juice, or getting salmon-sperm facials. But what exactly is an ice water facial, how do you give yourself one, and most importantly, is the practice dermatologist-approved? (Spoiler alert: It is, but proceed with caution.) If you’re thinking of trying an ice water facial for yourself and want to experience the depuffing, tightening, and skin-tone-improving effects, read on before you start. Ahead, we break down everything you need to know about putting your face in ice water, with tips and insight directly from a dermatologist.

What is an ice water facial, and what are the benefits of ice water for your face?

An ice water facial is a treatment in which you fill a bowl with ice water and submerge your face for up to 30 seconds at a time. Similarly to a full-body cold plunge, it can energize both your skin and your mind. “The cold helps firm the skin, tighten pores, and improve tone, leaving your complexion looking fresh and smooth,” says Alexandra Bowles, DO, a board-certified dermatologist at Mona Dermatology in Cincinnati. “It also stimulates lymphatic flow, supporting the body’s natural detoxification processes and promoting overall skin health.”

And it doesn’t just help the skin: “On a systemic level, the brief cold exposure can increase alertness and provide a gentle stress-lowering effect by activating endorphin release,” says Dr. Bowles.

Wondering how soon can you start seeing the effects of your ice water facial? They “are usually noticeable almost immediately, though they are mostly temporary,” says Dr. Bowles. “Many people see a quick reduction in puffiness, slight tightening of the skin, and a refreshed feeling right after the first session.”

However, for skin tone and other benefits that take time to become apparent, consistency and patience are key. “Over time, with occasional and consistent use, some may notice a more energized appearance or improved skin tone, but these effects aren’t long-lasting on their own,” says Dr. Bowles.

Ice water facials are great additions to your skin care but shouldn’t be seen as a panacea for your skin health. “It’s important to view ice water facials as a short-term pick-me-up rather than a replacement for regular skin care,” says Dr. Bowles. “Combining them with hydration and gentle skin care routines will help maintain healthier-looking skin overall.”

Is it good to do an ice water facial every day?

A daily ice water facial seems enticing, but if we’re being honest, rushing out the door every morning leaves little time for even a quick face plunge. But Dr. Bowles doesn’t recommend ice water facials every day anyway, so keeping it to just a few days a week feels more manageable. “Short dips of 10 to 30 seconds a few times a week are usually enough to enjoy the experience safely,” she says.