The Amalfi Aesthetic Is Your Ticket to Elevated Summer Style

Have you been dreaming of a Mediterranean getaway this summer? You’re definitely not alone—whether you’ve booked flights or are simply looking for some everyday escapism, all eyes are on a balmy, coastal Euro summer this year. Luckily for all of us, the current fashion climate is full of dreamy details and elevated classics that help channel the luxe vacation vibes all season long. Most notably, the lemon-scented Italian coast of Amalfi is serving as major style inspiration, with citrusy motifs, retro-chic accessories, and breezy sundresses all in abundance. Ahead, we transport you to Amalfi summer, from the elements that comprise the trend to 12 pieces that will have you on the fast track to la dolce vita.

What Is the Amalfi Aesthetic?

The Amalfi aesthetic comprises several signature motifs that pay tribute to the Italian destination’s most iconic sights, including the lemon trees along the coastline, the anchovies you’ll find in the area’s cuisine, and the blue and white ceramics common in Positano. Literal tributes to these hallmarks are plentiful this season, but so are elevated, retro-inspired summer staples that one might wear when visiting.

Cat-eye and oval sunglasses, raffia accessories, and effortless midi dresses are all popular components of Amalfi summer style, embodying romantic main character energy that would fit right into mid-century Italian cinema. Matching sets, swimsuits, and coverups all have a high-end Mediterranean spin as well—think lemon motifs and blue toile, luxe textures, and elevated details that transition seamlessly from a day by the water to cocktails on a breathtaking patio.

As for shoes, it’s up to interpretation: Walkable (but still chic) sandals and flats are best if you’re actually visiting the notoriously steep region, but kitten heels and mules also pair well with the effortlessly elevated aesthetic.

About the Trend

The concept of “Euro summer” has gained popularity over the past few years, as many people catch the European travel bug once the weather warms up. Be it for vacation style or for a dose of paradise back home, trends like tomato girl summer and Copenhagen blouses have gone instantly viral over the past few summers.

Amalfi lemon fashion, in particular, has taken off as a result of a couple of adjacent trends. Whimsical food-inspired pieces—from sweet cherry earrings to Italian feast prints—are as popular as ever, with lemons feeling natural to embrace amidst summer’s brightest days. It also seems that after butter yellow’s reign, the slightly brighter lemon yellow is replacing it. Just look, for instance, at Rhode’s “lemontini” era: Founder Hailey Bieber fêted her brand’s latest peptide lip balm with dreamy imagery, a special set in the citrusy hue, and an enviable Mediterranean press trip to Mallorca, Spain. Banana-inspired launches from Prada and Glossier have further elevated this trending hue, as have sunny fashion pieces from brands including Jacquemus, Staud, and Farm Rio.

Anchovies and other fish have been on the rise since the start of 2025, thanks to the fisherman aesthetic, which has taken a more playful turn as warmer weather has arrived. Related but unrelated, as the Aperol spritz and all its cousins (from Hugo to Sarti) continue to be the global summer cocktail of choice, literal motifs have made their way into jewelry, pajamas, and more.

Amalfi-approved style also aligns closely with recent summer dress trends, such as drop waists and the milkmaid sundress. Meanwhile, poolside ensembles embody the timeless resort luxe that’s been so popular alongside the “old money” aesthetic and The White Lotus hype.

There are also numerous timeless elements to the Amalfi aesthetic, stemming from refined summer attire and the retro-inspired energy that makes many romanticize the famed coast. A classic pair of sunglasses will never go out of style, nor will a wide-brimmed sunhat or a breezy silk scarf. Many of these elements are more generically Italian, but when you pair them with Amalfi-specific motifs like lemon, everyone will know exactly where your inspiration lies.

Styling Tips

The Amalfi aesthetic is all about elevated summer staples, but we’re not describing minimalism: Instead, think of the looks you’d break out for a long-awaited Euro vacation or your most anticipated al fresco dinner reservation of the season. Timeless, vintage-inspired chic goes a long way, with breezy dresses and separates, as well as well-crafted accessories, being key to the look. The inclusion of a literal motif or two takes your look into unmistakably Amalfi territory.

To dip your toes into Amalfi summer style, start with your favorite fit-and-flare sundress or a lightweight blouse and trousers, then add a touch of lemon via your accessories. This can entail a patterned handbag, a bag charm, or a pair of sunglasses and shoes in a sunny hue. The look is understated yet inspired, versatile enough to work for a daytime outing, on your next travels, or even as a wedding guest look.

Smaller nods to the look can be fun throughout the summer, as well. For example, pair your go-to tank and shorts with trend-forward sunglasses and a lemon-shaped handbag for an easy-to-wear look that subtly nods to the Amalfi Coast.

If you’re a fan of dopamine dressing or looking for a maximalist Amalfi statement, give a print a go. Matching sets are a popular way to embrace this trend, whether it’s a button-down shirt and shorts covered in lemons or a blue-and-white bikini reminiscent of Positano ceramics. However, you can also achieve the look via a dress or a single statement piece. Go classic with your accessories to keep the ensemble Amalfi-approved: Simple leather sandals and retro shades will always be a good idea.

The Dreamiest Amalfi-Inspired Pieces to Shop This Summer

Ready to live la dolce vita? Inspired by various Amalfi fixtures and the timeless, chic style that you’ll find there, the picks below are sure to elevate your wardrobe for summer adventures and beyond.