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The cash-grab continues as Netflix announces its sixth price hike since its Aussie launch
Stop me if you’ve heard this one: Netflix is hiking its prices again in Australia. In what is starting to feel like an Aussie twist on “Money Heist”, the streaming giant will be liberating us from even more of our cash from September 2025.
Netflix subscribers received emails over the weekend outlining price changes, including a AU$2 increase for the Standard with ads tier, now priced at AU$9.99 p/m, another AU$2 hike for the Standard tier, bringing it to AU$20.99 p/m, and a AU$3 rise for the Premium tier, which now costs a hefty AU$28.99 p/m.
A brief history of Netflix price hikes
For these keeping score at home, this marks the sixth time that Netflix has increased its prices since the service’s Australian launch back in March 2015.
Netflix introduced its first price increase across all tiers just two years after launching in Australia in June 2017. This was followed by hikes to the Premium tier in October 2019, the Basic and Standard tiers in September 2020, the Standard and Premium tiers in November 2021, and all three paid tiers in May 2024. During this period, Netflix also launched a paid Basic with ads tier, which was later replaced by a Standard with ads tier that included HD streaming.
According to Netflix’s email, the service has updated its prices “to bring you even more exciting, new entertainment,” along with “fresh, can’t-miss shows and movies every week (including 71 new releases next month).”
Unfortunately, it doesn’t seem like Australia’s cost-of-living pressures will be easing any time soon, though at least we’ll be able to keep ourselves entertained with multi-part seasons of shows like “Wednesday” and “Stranger Things” that will be dragged out over several pay cycles.
In the meantime, you can keep on top of the service’s cost fluctuations in our Netflix pricing in Australia guide, along with other streaming service prices for platforms like Binge, Disney Plus, Stan and Prime Video.
