Ulta’s 21 Days of Beauty Sale Is Here to Tempt Us, and We’re Happy to Oblige

Monday 9/1: Allure executive beauty director Jenny Bailly calls this cream a true multitasker—she applies it before bed for silky skin by morning, then wears a thin layer under sunscreen and makeup during the day.

Tuesday 9/2: In addition to offering heat protection up to 450 degrees Fahrenheit, Living Proof’s Full Thickening Blow-Dry Cream is made with a patented thickening molecule and amaranth peptides that make hair look and feel fuller.

Wednesday 9/3: The Foreo Bear 2 Go’s compact size makes it travel-friendly, so you can keep up your microcurrent routine—an effective way to target fine lines, puffiness, and loss of elasticity—wherever you go.

Thursday 9/4: The Best of Beauty–winning Photo Finish Primerizer+ Hydrating Primer is proof that Smashbox is a go-to brand for makeup prep. Infused with moisture-boosting heroes like triple hyaluronic acid, niacinamide, and the brand’s probiotic- and antioxidant-rich Silkscreen Complex, the formula keeps skin baby-soft—and makeup firmly locked in place all day.

Friday 9/5: A K-beauty staple since 2014, this viral favorite has tons of Allure fans. Former editor Devon Abelman praised its gooey formula for fading acne scars and calming redness.

Saturday 9/6: Tarte’s volumizing, long-lasting, and easy-to-remove Tartlette XL Tubing Mascara coats your lashes in rich pigment (choose between classic black and chocolatey brown) for all-day wear that withstands the elements.

Sunday 9/7: Drybar’s The Double Shot packs everything we love about a salon visit into a handy yellow blow-dryer brush, which reduces frizz and leaves your hair with a springy bounce.

Monday 9/8: DHC’s Deep Cleansing Oil transforms from a silky oil into a luxe, easy-to-rinse milk that targets blackheads and whiteheads without clogging your pores. Thank us later.

Tuesday 9/9: This brightening serum combines encapsulated vitamin C and ceramides in squeezable capsules that lock out light and air, keeping the formula potent and fresh.

Wednesday 9/10: Tan-Luxe’s The Face Illuminating Self-Tan Drops deliver everything you want in a self-tanner: skin-loving ingredients, multiple shades, and a fresh scent.

Friday 9/12: Benefit Cosmetics’ Badgal Bang Volumizing Mascara doesn’t just lift lashes—it adds attitude. We love the Wild Plum shade, a deep burgundy that delivers subtle drama in one swipe and builds intensity with each coat.

Saturday 9/13: If your liquid foundation is already melting by lunchtime, it’s high time to switch to Estée Lauder’s Double Wear Stay-in-Place Makeup, which keeps oil, sweat, and heat from ruining your day.

Sunday 9/14: Use this brow growth serum daily for six to eight weeks, and your arches will be bringing their fullest A-game, thanks to amino acids, hyaluronic acid, and vitamin E.

Monday 9/15: Ouidad’s Advanced Climate Control Featherlight Styling Cream seals your cuticle and kicks frizz to the curb—without weighing hair down.

Tuesday 9/16: We totally get that skin care can be an all-out self-care ritual, but some nights you just want to wash your face and get into bed ASAP. Enter: Oak Essentials Renew Face Polish Gentle Exfoliator to take care of cleansing and exfoliating in one fell swoop.

Wednesday 9/17: It’s no surprise that Osea is a Malibu-based brand because “this grapefruit-, mandarin-, and lime-fragranced body wash transports me right to the dreamy Santa Monica farmer’s market every time,” says Allure shopping director Shanna Shipin.