What Is a Brazilian Wax? Hair Removal Experts Explain

If you’re heading to a sugaring studio like Sugared + Bronzed for your Brazilian, it’ll be pretty similar. “Our highly trained Sugaristas use our all-natural Sugared + Bronzed Sugar Paste, applied and removed in small, precise sections for smooth, long-lasting results,” says Claghorn.

And you won’t believe how quick the sugaring and waxing process is: “The full treatment usually takes about 20 minutes, and for first-timers, we walk you through each step to ensure you feel informed and at ease,” Claghorn adds. After that, you won’t need to return for about a month. “For first-time clients, results from sugaring typically last about three to four weeks,” she explains. “With consistent appointments, results often extend to last about five to six weeks, as hair begins to grow back finer, softer, and more slowly over time.”

How painful is a Brazilian wax?

Let’s not sugarcoat things here: Like laser hair removal, your waxing experience will not be completely pain-free, especially the first time. “However, many people find that it gets easier with consistency,” says Green. “Remember: Your third wax is your best wax!” Why is this? Over time, hair removal from the root causes the hair to grow back sparser and thinner, so it becomes less and less painful.

There are plenty of ways to minimize discomfort in these sensitive areas, though. “We recommend that guests exfoliate the area being waxed gently the day before to remove dead skin and help prevent ingrown hairs,” says Green. “Moisturize the area to help soften the skin and hair follicles the day of waxing. And most importantly, stick to a regular schedule—waxing every three to four weeks helps reduce pain over time.” You may also want to consider “avoiding caffeine or alcohol the day of your treatment, as they can heighten sensitivity,” says Claghorn.

If you’re concerned about your pain tolerance, some of our Glamour editors have found that sugaring is less painful than waxing, especially because of the cooler temperature of sugar wax and that it’s removed in the same direction the hair grows, but it’s all personal preference. You can try both and see what you like better.

Is it awkward getting a Brazilian wax?

Absolutely not. Though it’s totally normal to feel nervous or awkward, especially if it’s your first Brazilian wax, remember that these waxing specialists are total pros, and they see bodies and body hair all day long. “Most guests say the awkwardness fades quickly once the process begins,” adds Green.

How do you prepare for a Brazilian wax?

Good news: The preparation is quick and easy, though it’s still super important. First up: “Be sure your hair is at least ¼ inch long (about the length of a grain of rice),” says Green. Prep begins 24 hours in advance of your appointment, and all you have to do is exfoliate the area that’ll be waxed to help prevent ingrown hairs, advises Green. Then, on the day of, “shower beforehand, moisturize the area being waxed, and wear loose, comfortable clothing to your reservation.” That’s all—couldn’t be simpler.

What should you do after a Brazilian wax?

Aftercare is just as important as the prep. If you want the best, longest-lasting results possible (and minimal side effects!), taking care of your skin after waxing is essential. “For the 24 to 48 hours following an appointment, we recommend avoiding hot baths, saunas, steam rooms, exercise or activities that cause heavy sweating, tanning (beds or sunlight), and sex,” says Green. The waxed area may feel sensitive, so make sure to wear the same loose-fitting clothing you wore to your waxing appointment after as well.