Where to Apply Blush, According to Professional Makeup Artists

Not sure where to apply blush? You’re not alone. Despite being one of the buzziest makeup products in recent years, blush can be confusing to wear, what with all the different application trends and product formulations available. TikTok has helped hacks like W blush and sundae blush go viral, while brands are offering cream blush, liquid blush, and powder blush options. How do you figure out which product and method is right for you?

First, it’s important to focus on what blush is designed to achieve. According to Hayley Kassel, a makeup artist and beauty photographer who has worked on campaigns for Fenty Beauty and ColorPop, blush has a simple function. “Overall, applying blush can add warmth, dimension, and a healthy glow to your face,” she says. In some instances it can also function as contour or highlighter to sculpt the face. “If you want a lifted look, try placing blush above your cheekbones, closer to highlighter placement,” Kassel adds.

Most importantly, blush is whatever you want it to be. The viral term blush blindness, used to describe a person wearing too much blush, isn’t real. “I’m a bit of a blush enthusiast, if you will, so I love any sort of blush in any sort of way,” says Kassel.

Ahead, we ask professional makeup artists everything you need to know about where to apply blush.

Where should you apply blush?

Your blush placement all depends on the look you’re trying to achieve. Want a youthful flush? “Keep the blush more centered on the apples of your cheeks,” says Kassel. “You can also blend the blush downward for a very ‘romantic renaissance’ vibe.”

For a more natural look, Kassel recommends using your fingers. “I love to dab the blush across the nose and chin to create a cohesive, sun-kissed glow,” she says.

How to apply blush

According to Clarissa Luna, a celebrity makeup artist whose clients include Megan Fox, Lana Condor, and JoJo, the best way to apply blush is to start with less. “You can always build blush to your desired intensity. I start applying powder or cream blush at the top back of the cheekbone and bring it forward, towards your nose,” says Luna.

Once you’ve created a base blush, then you can go in with any additional product. “You can always finish any blush look by applying what’s left on your brush, sponge, or fingertips on the bridge of your nose, forehead, and chin, to bring your look together.”