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These Newly Added Prime Day Beauty Deals Are So Good
[LAST UPDATED AT 12:45 P.M. ET ON JULY 9, 2025] If you thought you missed the best of Amazon Prime Day Beauty Deals, think again. Day two is bringing the heat with brand-new beauty deals just added, including editor-loved staples like a collagen sheet mask that lifts and plumps and the wave spray that puts the beach to shame. And the beauty discounts don’t stop there.
With so many deals and so little cart space, we did the hard part for you by curating the standout beauty finds to snag before the clock runs out on July 11.
Top Amazon Prime Day Beauty Deals
It’s officially go time: Our top editor-approved Amazon Prime Day beauty deals are here, featuring standout picks across hair-care, skin-care, and makeup that deserve a prime (yes, pun intended) spot in your routine. From a multitasking blow-dryer to a tubing mascara we can’t stop raving about—and even a bold ’90s-inspired lip that steals the show—we’ve rounded up the best deals to help you refresh your beauty stash without maxing out your budget.
IT Cosmetics Your Skin But Better CC+ Cream SPF 50+
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Our Favorite Amazon Prime Day Deals
Say goodbye to long styling sessions. Shopping director Shanna Shipin says this dryer has “changed my blowout routine forever,” cutting her blow-dry time by 10 to 15 minutes and delivering a shiny, bouncy finish. With powerful airflow, four versatile attachments, smart heat control (measuring temperature 1,000 times per second), and a compact design, it brings salon-level results home without the effort.
It’s no wonder IT Cosmetics’ Your Skin But Better CC+ Cream won a Readers’ Choice Award three years running. With SPF 50 and a skin-loving blend of collagen, peptides, hyaluronic acid, and vitamins A, B, C, and E, it blurs the line between makeup and moisturizer—hydrating, plumping, and smoothing with every wear.
Color us shocked to find Clinique’s TikTok-viral Almost Lipstick in Black Honey on sale. This slender lip balm-stick hybrid took over the internet for its deep berry hue and sheer, high-shine finish.
Wavytalk’s Thermal Brush is the star of tens of thousands of videos highlighting its ability to deliver a high-volume blowout on a wide variety of hair types. “I’m really happy with how easy it is to mimic the results of a blowout with this affordable tool,” says commerce producer Sarah Hoffmann. “For my longer layers, wrapping my hair around the brush before gently pulling while twisting did the trick for creating a nice curl all the way through.”
According to contributing writer Annie Blackman, this mascara made her believe in mascara again. “I usually steer clear of mascara because it always travels to my under eyes within hours, but the Tartelette Tubing Mascara has proven me wrong,” she says. “This stuff stays put, and I love the mascara’s chocolately brown hue that keeps things looking natural.
The Beachwaver Co. Beachwaver S1.25 Rotating Curling Iron creates bouncy waves with a built-in rotating barrel. All you have to do is clamp, hold, and let the iron do the twist. Its user-friendly design and customizable heat settings make styling quick, simple, and beautifully consistent for all hair types.
Our Favorite Amazon Prime Day Skin-Care Deals
Now’s the perfect time to refresh your skin-care stash, whether you’re restocking your ride-or-dies or finally trying that viral product you’ve seen all over your FYP. Our editors combed through the latest Amazon Prime Day deals and found the gems actually worth your cart space. We’re talking the Biodance Bio-Collagen Real Deep Mask (yes, that viral sheet mask), Nécessaire’s The Body Retinol (an Allure editor obsession for smoother, glowier skin), and L’Occitane’s Almond Supple Skin Oil (often duped, rarely matched). Trust us—these are the ones worth grabbing before they’re gone.
Our Favorite Amazon Prime Day Hair-Care Deals
Summer frizz, sun damage, and one too many sweaty topknots—let’s just say your hair deserves a little TLC right now. Luckily, Amazon Prime Day is delivering exactly that with some of the best hair-care deals we’ve seen all year. Whether you’re looking to revive limp waves or protect your strands from heat and humidity, these editor-approved picks are ones we actually use (and love). Ouai’s Wave Spray gives that effortless, beachy texture without the crunch, Dae’s Agave Dry Heat + Hold Styling Mist helps lock in your style while fighting frizz, and K18’s Molecular Repair Hair Oil works deep to strengthen and smooth without ever feeling greasy. And the best part? This is just the beginning. Your next great hair day is just a few clicks away.
Hot Tools
24K Gold One-Step Hair Dryer and Volumizer
At-home blowouts are easier than ever with the ever-popular 24K Gold One-Step Hair Dryer and Volumizer. Its innovative design combines gentle heat and a large, 2.8-inch barrel to smooth and polish strands while enhancing volume and body.
FHI Heat
UNbrush Detangling Brush Combo Pack
Our Favorite Amazon Prime Day Makeup Deals
Melting makeup, smudged mascara, vanishing concealer—summer isn’t exactly easy on your routine. Amazon Prime Day just dropped a fresh round of deals, including long-wear essentials and iconic favorites we’ve loved for years. Think RMS Beauty’s UnCoverup Cream Concealer (a red carpet staple for dewy, second-skin coverage), Estée Lauder’s Sumptuous Extreme Mascara (a volumizing classic Allure editors have relied on for over a decade), and Stila’s Magnificent Metals Liquid Eye Shadow (grown-up shimmer that stays put). These are the kind of heat-proof go-tos that earn a permanent spot in your top shelf.
Our editors and readers can’t get enough of the iconic Maybelline New York Lash Sensational Sky High Mascara, so it’s no wonder that this lengthening formula copped a 2024 Allure Readers’ Choice Award. “It delivers on lifting, lengthening, and separating without flaking or weighing my lashes down,” says contributor Jailynn Taylor.
L’Oréal Paris
True Match Lumi Glotion
Get your glow on with the L’Oréal Paris True Match Lumi Glotion. You can wear this illuminating enhancer on its own, mixed with your favorite moisturizer, or layered under your complexion products for a lit-from-within look.
Milk Makeup
Hydro Grip Primer
Our Favorite Amazon Prime Day Wellness Deals
Amazon Prime Day isn’t just about scoring beauty steals—it’s also the perfect excuse to restock your self-care essentials. From high-tech skin-care tools to elevated daily habits, these wellness deals are all about feeling good and looking good. One standout is the Medicube Age-R Booster Pro, which Allure editor-in-chief Jessica Cruel calls “the most powerful device I have ever used.” You’ll also find the Touchland Power Mist (hand sanitizer that smells amazing) and the Hatch Restore 3, a sleek bedside device that helps you fall asleep faster and wake up more gently—because wellness starts and ends with good sleep.
On your mark, get set, and start your shopping haul, because Amazon Prime Day beauty deals are just getting started. Make sure to bookmark this page and check back in back as we learn about more sales.
How We Find the Best Prime Day Beauty Deals
Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty award winners, and those that our editors and experts have tried and given a stamp of approval.
Why Trust Allure?
No matter what you seek or your individual needs and concerns, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
